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Video of Keyword Research: The User Intent - ecommerce SEO - 10-hour course in SEO Fundamentals course by Traian Neacsu channel, video No. 5 free certified online
When users go to search engines and type queries, they are trying to accomplish something. This can be:
finding a business, which can be located either online or offline.
getting more information about a product or a service.
purchasing an item, which also can happen either online or offline.
Searchers have a goal in mind, and that goal is called the user intent.