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Video of Home Pages: Marketing & Merchandizing Areas - 10-hour ecommerce SEO course in SEO Fundamentals course by Traian Neacsu channel, video No. 22 free certified online
Sliders, carousels, or static banners are some of the most used marketing sections on home pages. Merchandizing sections include featured products, top categories, most popular deals, top brands, and so on. SEO does not own these areas, but many times there is nonetheless room for organic improvement.
While carousels seem to have several usability and conversion issues, , they are still present on many ecommerce websites, from Dell and Hewlett Packard to other small and medium businesses: