Student Reviews
( 5 Of 5 )
1 review
Video of Product Detail Pages: Product Descriptions - 10-hour ecommerce SEO course in SEO Fundamentals course by Traian Neacsu channel, video No. 35 free certified online
Product descriptions should be written to improve conversions by creating an emotional connection with users and enticing them to act. It is a known fact that evoking any emotion is better than not evoking emotions at all. While most people only skim descriptions, if you carefully craft the first sentence to be engaging enough, you will increase the chances of making a sale.
The best product descriptions are written by copywriters who have familiarity with the product and some basic SEO training, and not by SEOs with some copywriting skills.