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Video of Home Pages: Primary Navigation - 10-hour ecommerce SEO course in SEO Fundamentals course by Traian Neacsu channel, video No. 19 free certified online
Theoretically, any HTML link is a navigation element, but for our purposes, we will refer to navigation in the context of primary and secondary navigation menus used by visitors to browse items. Primary navigation is also known as global navigation, while secondary navigation is referred to as local navigation.
Primary navigation usually appears horizontally at the top of a web page or, sometimes, vertically as a sidebar on the left side of the page. Primary navigation is easy to identify, as it consistently appears in the same position across the entire website.
For e-commerce websites, the labels in primary navigation represent major groups of information. Labels can organize information by departments, topics, top-level categories, target market, alphabetical order, or other ways, depending on how the information architects, marketing, and usability team structures the website.