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Video of Home Pages: Footers - 10-hour ecommerce SEO course in SEO Fundamentals course by Traian Neacsu channel, video No. 23 free certified online
Footers remain one of the most abused site-wide sections of websites. This is probably because footer links still work –at least for some websites–, despite Google saying that this strategy is not acceptable, and it does not work.
The footer is often the last section that site users will check if they are unable to find the information they need anywhere else on the page. Frequently, users will not check the footer at all. It is thus important not to bury links there.
Footers are usually implemented as boilerplate text and will send less link authority to the linked-to pages. Yahoo! even stated that they might devalue footer links:
“The irrelevant links at the bottom of a page, which will not be as valuable for a user, do not add to the quality of the user experience, so we do not account for those in our ranking”.