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Video of Internal Linking: External Links - 10-hour ecommerce SEO course in SEO Fundamentals course by Traian Neacsu channel, video No. 17 free certified online
Because PageRank is a renewable metric, having external links to category and subcategory pages not only provides ranking authority to the target pages but also increases the amount of PageRank that flows throughout the entire website. Moreover, because it is not economically feasible to build links to individual product pages for ecommerce websites with large inventories, the link-earning efforts should be focused on category and subcategory pages. Keep in mind that link development is complex and outside the scope of this course.