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Video of Keyword Reasearch: Gathering Keywords - ecommerce SEO: 10-hour course in SEO Fundamentals course by Traian Neacsu channel, video No. 2 free certified online
Collecting the initial set of keywords is straightforward, but the number of potential sources is overwhelming. You can use:
Google's Keyword Planner.
Google's Display Planner.
Google's autosuggest feature (crank it up with Ubersuggest or Keyword Snatcher).
Google and Bing related searches.
Bing's Keyword Research feature within Bing Webmaster.
You can collect keywords by brainstorming with various internal departments or using your existing Google Ads campaigns.
You can also use Google Search Console data.
Social media sources (Twitter, Facebook, LinkedIn, etc.).