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Video of Home Pages: Text Areas - 10-hour ecommerce SEO course in SEO Fundamentals course by Traian Neacsu channel, video No. 21 free certified online
Usually, home pages do not allow too much room for plain text content, so you find very few contextual text links going out from most home pages. Many ecommerce websites try to get around this challenge by adding text at the bottom of the page, close to the footer section.
Some websites even use CSS to position text sections such as this one at the top of the source code, while visually the text is at the bottom of the page. This might have worked in the past to overcome the 100Kb indexing limit, but nowadays it is useless. Remember that search engines can render pages, so they will know where that text is displayed on the page. Keep in mind that Google stops the rendering of a page after 10,000 pixels. If your so-called “SEO content” is below that threshold, it may not get picked up.