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Video of Product Detail Pages: Product Reviews in SEO Fundamentals course by Traian Neacsu channel, video No. 39 free certified online
There is no doubt that product reviews are good for users and conversions. According to one study, adding just the first review can increase conversion by 20%. Reviews enriched with additional info about the reviewer, or reviews that offer the ability to rate a particular product criterion (e.g., quality versus price) are even more useful for users.
You can generate reviews by collecting them from people who purchased on your website, or you can integrate them from vendors who sell reviews. Keep in mind that it can take many purchases to get a single review. Anecdotally, it took Amazon 1,300 book sales to generate the first review for Harry Potter and the Deathly Hallows.