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Video of Product Detail Pages: Videos - 10-hour ecommerce SEO course in SEO Fundamentals course by Traian Neacsu channel, video No. 34 free certified online
A 2011 study found that videos in search results have a 41% higher CTR than plain-text results. One online retailer found that visitors who view product videos are 85% more likely to buy than visitors who do not. According to econsultancy, Zappos sales increased between 6% and 30% on products with product videos. There are multiple benefits to having videos on PDPs, so there is no doubt that you should do it if the budget permits.
Videos can be either self-hosted on your servers or hosted by a third-party provider. Some providers like YouTube are free, while others like Wistia are paid. Keep in mind that if you host videos on third-party websites rather than on your website, you might miss the opportunity to gather links to your videos. If the video goes viral, you will miss a lot of backlinks and social signals.