Set up consent mode in Google Analytics

Consent mode lets you communicate your users’ cookie or app identifier consent status to Google. Tags adjust their behavior and respect users’ choices. In this video, we'll look into how to set up consent mode so you can communicate the users' consent status to Google.
Chapters:
0:00 - Introduction
1:06 - When to get consent
1:34 - Get familiar with the consent banner
3:23 - Implement the consent banner
5:57 - Manage consent in Tag Manager
7:07 - Check that you're receiving user input
7:47 - Conclusion
Resources:
Learn more about consent mode https://support.google.com/analytics/answer/9976101
Check out the demo code for this series https://github.com/googleanalytics/ga4-tutorials
Join the Google Analytics 4 Discord server https://discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel https://youtube.com/googleanalytics
Instructor https://twitter.com/matt_landers
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