Google Ads Linking in Google Analytics

Linking your Google Ads account to your Analytics property (including subproperties and roll-up properties) lets you see the full customer cycle, from how users interact with your marketing (e.g., clicking ads) to how they finally complete the conversions you’ve set for them on your site or app (e.g., making purchases, consuming content). In this video, you'll learn how to link your Google Ads account and then import conversions into Google Ads for bid optimization.
Chapters:
0:00 - Introduction
1:16 - Link Google Ads and Analytics
3:26 - Import conversions into Google Ads
4:50 - Set conversion actions to "primary"
5:42 - Conclusion
Guided tour to walk you through the process to Link Google Ads and Analytics
in your own Google Analytics 4 account (be sure you're in the correct property first):
https://analytics.google.com/analytics/web/?gastartflowid13052161#/
Resources:
Learn more about linking Google Ads https://support.google.com/analytics/answer/9379420
Learn more about importing conversions into Google Ads https://support.google.com/analytics/answer/10632359
Check out the demo code for this series https://github.com/googleanalytics/ga4-tutorials
Join the Google Analytics 4 Discord server https://discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel https://www.youtube.com/c/GoogleAnalytics
Instructor https://twitter.com/matt_landers
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