Traffic Sources in Google Analytics

Traffic sources describe where your traffic originates (source, e.g., google, baidu, bing), the methods by which users arrive at your site/app (medium, e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your reports.
Chapters:
0:00 - Introduction
0:45 - Source, medium, campaign, and channel group
2:08 - Traffic source dimensions
4:34 - Acquisition reports
9:16 - Conclusion
Resources:
Join the Google Analytics 4 Discord server https://discord.gg/djsM2JfQaG
Learn more about traffic sources https://support.google.com/analytics/answer/11242870
Learn more about channel groups https://support.google.com/analytics/answer/9756891
Learn more about the demo account https://support.google.com/analytics/answer/6367342
Subscribe to the Google Analytics channel https://www.youtube.com/c/GoogleAnalytics
Instructor https://twitter.com/matt_landers
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