Custom Events in Google Analytics

Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In the previous video, you learned about recommended events. In this video, you'll learn about custom events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.
Chapters:
0:00 - Introduction
0:58 - About the newsletter_signup event
1:57 - Enable the Form ID variable
2:22 - Configure the newsletter_signup event
5:10 - Preview and publish the changes
9:02 - Conclusion
Resources:
Learn more about events in Google Analytics https://support.google.com/analytics/answer/9322688
Learn more about custom events https://support.google.com/analytics/answer/12229021
Check out the demo code for this series https://github.com/googleanalytics/ga4-tutorials
Join the Google Analytics 4 Discord server https://discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel https://www.youtube.com/c/GoogleAnalytics
Instructor https://twitter.com/matt_landers
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