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Video of Negotiation Strategy: BATNA in Negotiation Skills course by Mediator Academy channel, video No. 9 free certified online
Negotiation is a back-and-forth communication designed to reach an agreement when you and the other side have some shared interests and others opposed.
BATNA in a negotiation is the ability to identify the best alternative to a negotiated agreement. It is among the many pieces of information negotiators seek when formulating dealmaking and negotiation strategies.
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