How to Craft a Compelling, Persuasive, and Powerful Presentation

There are four questions you need to ask – and answer – if you want to craft an excellent presentation, which your audience will find compelling, persuasive, and powerful. Let’s look at them.
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Watching this video is worth 3 Management Courses CPD Points.
See below for details
PRESENTATION SKILLS
This video is part of course module 2.2.1
Program 2: Manager as Communicator
Course 2: Presentation Skills
Section 1: Preparation
Other videos in this section include:
Define Your Presentation: Defusing the B.O.M.B. https://youtu.be/-MHhwQxE3yg
How to Craft a Compelling Presentation Structure https://youtu.be/cwdhUk2IZPQ
Five Simple Structures for a Compelling Presentation https://youtu.be/fqTA6Kybw0E
Opening Your Presentation: How to Hook your Audience https://youtu.be/oIIsJZWd1QU
Closing: How to Finish Your Presentation with Real Impact https://youtu.be/7UCMi5JYSuM
How to Make the Key Points of Your Presentation Memorable https://youtu.be/fHDLO6f2Syc
How to Create Excellent Visual Aids for Your Presentation https://youtu.be/jP2Q5Kdq_Ww
Preparation is Key: How to Review and Rehearse Your Presentation https://youtu.be/_9bOgcBNaeU
LESSON NOTES
What is the story you want to tell?
Offer a distinctive point of view, with a clear narrative.
How can you give your presentation in a Compelling way?
Compelling: Keep them interested and listening
Use a logical structure to keep them ‘on the edge of their seats’, and clear explanations so they ‘get it right away’.
We do this with a clear structure
How can you make your presentation Persuasive?
What’s the point if you don’t change the way people think about some element of your topic?
We do this with the elements of influence, to create a persuasive argument made from:
- Ethos (character)
- Logos (reason)
- Pathos (emotion)
What can you do to give your presentation Power?
This means that your presentation needs to have an effect on your audience
RECOMMENDED EXERCISE
1. Take a look at our course on Influence and Persuasion https://www.youtube.com/playlist?listPL6vWkk9L7LeG24qvlbKIB9mpKI-MFZhTW
Next time you need to craft a presentation, make sure to make it:
2. Compelling (2 MC CPD Points)
3. Persuasive (2 MC CPD Points)
4. Powerful (2 MC CPD Points)
And, of course, be sure you know what is the message (story) you want to convey (2 MC CPD Points)
OFFER:
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Templates and pre-built slides can help, and I recommend SlideEgg.
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DOWNLOADS
Free Resources
CPD Tools - https://gum.co/MC-CPD
Paid resources
Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
My top recommendation is my own book:
How to Speak so people Listen - https://geni.us/HSPL
Other Recommendations:
The Presentation Book - https://geni.us/6sqr
Presentation Zen - https://geni.us/mrvmeh
The Pyramid Principle - https://geni.us/9cbjvBs
The Presentation Secrets of Steve Jobs - https://geni.us/KJpG
Links to our book recommendations are affiliated through Amazon and help support our free videos
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
BUT…
I have also created a Presenter’s Kit to accompany this course:
https://kit.co/MikeClayton/presenter-s-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 3 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
CHAPTER MARKERS
00:00 - Make your presentations compelling, persuasive, and powerful
00:24 - What is the story you want to tell?
00:54 - How will you make your presentation Compelling?
02:41 - How will you make your presentation Persuasive?
03:52 - The essential three elements of influence and persuasion
06:22 - What can you do to give your presentation Power?
09:03 - Summary
#ManagementCourses #PresentationSkills #CompellingPersuasivePowerful