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Video of The Importance of Research Design - Causal Research (Marketing Research Module 1, Video 7) in Market Research course by Data Demystified channel, video No. 9 free certified online
In this video I introduce causal research as a form of exploratory research for the module on The Importance of Research Design in Marketing Research.
If you'd like more on experiments see this video: https://youtu.be/M1G5MO7JUgI
If you'd like more on validity see these two videos:
1. https://youtu.be/LAgQhL5i_tw
2. https://youtu.be/eMTscB8FWnA
This is part of the course content or 45-830 Marketing Research taught by Professor Jeff Galak at the Tepper School of Business, Carnegie Mellon University.
If you are watching this as part of the course, please make sure to complete all related assignments posted in our LMS system. If you are watching this outside of the context of the course, I suggest checking out the entire playlist for this course including the very first video there explaining why this is being made available to the public, for free.
Playlist of all Marketing Research content: https://www.youtube.com/playlist?listPLmXNcJ-VjBYpwk2UylXglwY1Vq6aYFz3B
Finally, this YouTube channel hosts a series of videos for Data Demystified, which is my attempt to teach how to think about statistics and all things data in an intuitive way. If you're interested, check out the Data Intuition playlist for that content.
Data Intuition Playlist: https://www.youtube.com/playlist?listPLmXNcJ-VjBYrySRGXmkJMHpw6O4E--XxC
Finally, I also have a series of instructional videos on how to use SPSS for data analysis. If you are interested in that, have a look at the associated playlist.
SPSS Instructional Videos Playlist: https://www.youtube.com/playlist?listPLmXNcJ-VjBYo9QnJP1BoMwfU_dfPmGoi1