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Market Research | Data Demystified

Data Demystified

Data Demystified

Learn how data works in the real world. Understand statistics and data science without all the jargon or even math. Figure out how to navigate this new world of data even if you're not statistically or mathematically literate. I, Jeff Galak, will use my expertise as a professor at one of the top universities in the world (Carnegie Mellon University) to provide simple, yet nuanced, explanations of the latest and most important data based information.. If you want to learn a bit more about why I

Course Details

  • Course Lessons36
  • Course Period4h 8m
  • No.Students296
  • LanguageEnglish
  • No Prerequisite
  • (12)
  • Start Now for free

Course Lessons

  1. 1 | Marketing Research Asynchronous Content Introduction Video 00:01:55
  2. 2 | The Importance of Research Design - Introduction (Marketing Research Module 1, Video 1) 00:06:27
  3. 3 | The Importance of Research Design - Secondary Research (Marketing Research Module 1, Video 2a) 00:03:48
  4. 4 | The Importance of Research Design - Secondary Research (Marketing Research Module 1, Video 2b) 00:03:04
  5. 5 | The Importance of Research Design - Observational Research (Marketing Research Module 1, Video 3) 00:09:05
  6. 6 | The Importance of Research Design - Ethnography (Marketing Research Module 1, Video 4) 00:07:32
  7. 7 | The Importance of Research Design - Focus Groups (Marketing Research Module 1, Video 5) 00:13:19
  8. 8 | The Importance of Research Design - Descriptive Research (Marketing Research Module 1, Video 6) 00:11:25
  9. 9 | The Importance of Research Design - Causal Research (Marketing Research Module 1, Video 7) 00:10:41
  10. 10 | The Importance of Research Design - Wrap Up (Marketing Research Module 1, Video 8) 00:01:56
  11. 11 | Measurement and Questionnaire Design - Intro (Marketing Research Module 2, Video 1) 00:07:23
  12. 12 | Question Type Quiz Review (Marketing Research Module 2, Video 2) 00:04:01
  13. 13 | Measuring Attitudes and WTP (Marketing Research Module 2, Video 3) 00:14:40
  14. 14 | Questionnaire Construction (Marketing Research Module 2, Video 4) 00:16:33
  15. 15 | Introduction to SPSS (Marketing Research Module 3, Video 1) 00:03:31
  16. 16 | Exploring Data in SPSS (Marketing Research Module 3, Video 2) 00:10:12
  17. 17 | T-Tests in SPSS (Marketing Research Module 3, Video 3) 00:04:57
  18. 18 | ANOVA in SPSS (Marketing Research Module 3, Video 4) 00:09:05
  19. 19 | Cross Tabs in SPSS (Marketing Research Module 3, Video 5) 00:07:04
  20. 20 | Introduction to SPSS WRAP UP (Marketing Research Module 3, Video 6) 00:01:08
  21. 21 | Regression For Decisions Making (Marketing Research Module 4, Video 1) 00:07:16
  22. 22 | Regression Under the Hood (Marketing Research Module 4, Video 2) 00:04:40
  23. 23 | Regression Case Study - Competitor Entry 1 (Marketing Research Module 4, Video 3) 00:07:50
  24. 24 | Regression Case Study - Competitor Entry 2 (Marketing Research Module 4, Video 4) 00:03:58
  25. 25 | Regression Interaction Example (Marketing Research Module 4, Video 5 ) 00:10:34
  26. 26 | Regression Case Study - Competitor Entry 3 (Marketing Research Module 4, Video 6) 00:04:00
  27. 27 | Multiple Regression (Marketing Research Module 4, Video 7) 00:07:20
  28. 28 | Cluster Analysis and Factor Analysis Intro (Marketing Research Module 5, Video 1) 00:02:30
  29. 29 | Cluster Analysis 1 (Marketing Research Module 5, Video 3) 00:06:39
  30. 30 | Cluster Analysis 2 (Marketing Research Module 5, Video 4) 00:09:21
  31. 31 | Cluster Analysis 3 (Marketing Research Module 5, Video 5) 00:08:23
  32. 32 | Factor Analysis Intro (Marketing Research Module 5, Video 6) 00:06:19
  33. 33 | Factor Analysis in SPSS 1 (Marketing Research Module 5, Video 7) 00:07:37
  34. 34 | Factor Analysis in SPSS 2 (Marketing Research Module 5, Video 8) 00:06:19
  35. 35 | Factor Analysis Your Turn Review (Marketing Research Module 5, Video 9) 00:07:20
  36. 36 | Cluster Analysis and Factor Analysis Wrap Up (Marketing Research Module 5, Video 10) 00:00:40
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