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  • Lesson.No : 38
  • 00:31:26

  • Lecture 37: Defining Brand

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Course Lessons

  1. 1- Product and Brand Management
  2. 2- Lecture 01: Introduction to Product & Brand Management
  3. 3- Lecture 02 : Defining Product
  4. 4- Lecture 03 : Terminologies Associated with Product - 1
  5. 5- Lecture 04: Terminologies Associated with Product - 2
  6. 6- Lecture 05 : Terminologies Associated with Product - 3
  7. 7- Lecture 06: Terminologies Associated with Product - 4
  8. 8- Lecture 07: Product Management & Concepts Associated with Product
  9. 9- Lecture 08: Product Classification
  10. 10- Lecture 09: Product Differentiation and its Elements - 1
  11. 11- Lecture 10: Product Differentiation and its Elements - 2
  12. 12- Lecture 11: Product Positioning - 1
  13. 13- Lecture 12: Product Positioning - 2
  14. 14- Lecture 13: Product Life cycle -1
  15. 15- Lecture 14: Product Life Cycle - 2
  16. 16- Lecture 15: Product Life Cycle - 3
  17. 17- Lecture 16: Saddle Effect & Relationship of Product with Marketing Mix Elements
  18. 18- Lecture 17: Market and Product Planning- 1
  19. 19- Lecture 18: Market and Product Planning- 2
  20. 20- Lecture 19: Product Strategy and Decisions- 1
  21. 21- Lecture 20: Product Strategy and Decisions- 2
  22. 22- Lecture 21: Product Decisions
  23. 23- Lecture 22: Product Portfolio Management
  24. 24- Lecture 23: Product Category Management
  25. 25- Lecture 24: Customer Analysis
  26. 26- Lecture 25: Competitors Analysis
  27. 27- Lecture 26: Product Pricing
  28. 28- Lecture 27: Product Pricing and Packaging
  29. 29- Lecture 28: Product Distribution
  30. 30- Lecture 29: Design Thinking- 1
  31. 31- Lecture 30: Design Thinking- 2
  32. 32- Lecture 31: Design Thinking – 3
  33. 33- Lecture 32: Product Innovation -1
  34. 34- Lecture 33: Product Innovation – 2
  35. 35- Lecture 34: New Product Development
  36. 36- Lecture 35: Reflexivity, Insight, and Value Co-Creation
  37. 37- Lecture 36: Brand Management
  38. 38- Lecture 37: Defining Brand
  39. 39- Lecture 38: Strategic Brand Management Process
  40. 40- Lecture 39: Brand Proposition
  41. 41- Lecture 40: Customer-based Brand Equity -1
  42. 42- Lecture 41: Customer-based Brand Equity 2
  43. 43- Lecture 42: Brand Positioning
  44. 44- Lecture 43: Brand Resonance Model
  45. 45- Lecture 44: Brand Value Chain -1
  46. 46- Lecture 45: Brand Value Chain- 2
  47. 47- Lecture 46: Brand Equity Elements - 1
  48. 48- Lecture 47: Brand Equity Elements- 2
  49. 49- Lecture 48: Designing Marketing Programs to Build Brand Equity
  50. 50- Lecture 49: Secondary Brand Associations
  51. 51- Lecture 50: Brand Audit and Research
  52. 52- Lecture 51: Brand Architecture Strategies And Brand Portfolio
  53. 53- Lecture 52: Brand Portfolio And Brand Hierarchies
  54. 54- Lecture 53: Brand Equity: Measuring Outcomes- 1
  55. 55- Lecture 54: Brand Equity: Measuring Outcomes- 2
  56. 56- Lecture 55: Brand Extension
  57. 57- Lecture 56: Brand Experience & Brand Loyalty
  58. 58- Lecture 57: Brand Continuum & Brand Reinforcement
  59. 59- Lecture 58: Brand Revitalization & Repositioning
  60. 60- Lecture 59: Rebranding, Brand Demise & Brand Lifecycle
  61. 61- Lecture 60: Product & Brand Management- Conclusion