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Video of Lecture 11: Product Positioning - 1 in Branding Management course by IIT Roorkee July 2018 channel, video No. 12 free certified online
Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Clearly defined product positioning will help you to maintain a cohesive message about your product's unique value at each touchpoint. This video explains all about product positioning.