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فيديو شرح Principled Negotiation: Using Objective Criteria ضمن كورس مهارات التفاوض شرح قناة Mediator Academy، الفديو رقم 10 مجانى معتمد اونلاين
In a negotiation, when interests are directly opposed, the parties should use objective criteria to resolve their differences. Allowing differences to spark a battle of egos and thus wills is inefficient, destroys relationships, and is unlikely to produce wise agreements. The remedy is to negotiate a solution based on objective criteria, independent of the will of either side.
Parties must first develop objective criteria that both parties agree to. Criteria should be both legitimate and practical, such as scientific findings, professional standards, or legal precedent. To test for objectivity, ask if both sides would agree to be bound by those standards.
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