Clickbait or Catchy Hook? How To Write Headlines That DON’T Suck

Are These 5 Copywriting Examples Cringeworthy or CLICKworthy?
Get My Headline Writing Pyramid & Guide https://go.copyposse.com/pyramid-ytd
Ever see a headline that you just HAVE TO CLICK – only to find out you’ve been completely misled, manipulated or downright duped?
Yes, that douchey copywriting I am talking about is clickbait.
You don’t have to be a copywriter or marketer to know what clickbait is.
Typically, we think of it as hyperbolic, overly sensational or unbelievable content that makes us desperately want to click to satisfy our curiosity.
But – wait.
Isn’t that kind of the point of copywriting? To get attention and encourage visitors to click on your link?
Well, yes and no.
Confusing, I know.
Watch today’s video as I share the 3 differences between clickbait and a catchy hook - plus examples!
Want to read along with the video? Check out this blog post:
https://copyposse.com/blog/clickbait-or-catchy-hook-how-to-write-headlines-that-dont-suck/
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WHO IS ALEX CATTONI & THE COPY POSSE?
The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.
Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry.
She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…
That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS YouTube channel
To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…
And get more messages that matter to the masses.
It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…
And we want to help YOU do the same.
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#CopyPosse #AlexCattoni #Clickbait #Copywriting #CopywritingTips #CopywritingHooks #CopywritingForBeginners
Video Edited by https://bit.ly/neatvisuals