Business Model Canvas: Customer Relationship

The Customer Relationship is one of 9 sections in the Business Model canvas, but as I explain in this video, it is an important part of your business model that touches virtually every other section of the canvas, including:
- Value proposition
- Customer segments
- Channels
- Partners
- Key activities
- Key resources
- Cost structure
- Revenue streams
And of course the right customer relationship is critical if you're going to acquire, retain and up-sell customers, and get referrals.
This StartupSOS channel provides practical, how-to advice for new entrepreneurs who plan to build a growth startup with investor funding.