Business Model Canvas: Customer Segments

This second video in our Business Model Canvas Explained series discusses how to complete the Business Model Canvas Customer Segments section. Understanding your customer segments is an important part of your business model design since the customer value proposition is often different for different segments. To focus your marketing, messaging and branding message, it's important to select one segment to focus on initially.
For even more information on business models, see the Business Model Generation book (available on Amazon: https://amzn.to/2Qg3luL). The business model canvas template is an excellent tool for your team to use to develop your own unique business model.
This StartupSOS channel provides practical, how-to advice for new entrepreneurs who plans to build a growth startup with investor funding.