How to Test Your Business Model Canvas Hypotheses

This video walks through each section of a business model canvas to describe how to test your hypotheses:
- Overview (1:11)
-Customer Segment (1:41)
- Value Proposition (2:52)
- Customer Relationship (5:00)
- Channels (5:49)
- Revenue Streams (7:40)
- Key Activities and Resources (9:10)
- Partners (10:10)
- Cost Structure (11:30)
Taking time for business model validation can save you time in the end - because you'll be more likely to build the right product! The Customer Interview is a critical part of validating hypotheses in several of the sections of the canvas (Value Proposition, Customer Relationship, Channels, etc.) and I'll provide a deeper dive into the Customer Interview (in other words, Customer Discovery) in a follow-on video.