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فيديو شرح Keyword Research: Mapping Intent to Content - ecommere SEO - 10 hours ضمن كورس اساسيات تحسين محركات البحث (السيو) شرح قناة Traian Neacsu، الفديو رقم 6 مجانى معتمد اونلاين
Your content strategy should be created by understanding where in the buying funnel the user is when he types in a search query, by mapping his user intent, and by bucketing the searcher into the right persona he belongs to.
But why is user intent so important? It is because there is an algorithm that matches user intent with search queries: Hummingbird
One of the metrics used by search engines to measure the match between the user intent, the search query, and the perfect result is SERP user engagement.
However, the ultimate internal metric that Google uses to quantify if the content on a page matches the user intent behind a search query is called The Long Click.