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فيديو شرح Listing Pages: Faceted Navigation - 10-hour ecommerce SEO course ضمن كورس اساسيات تحسين محركات البحث (السيو) شرح قناة Traian Neacsu، الفديو رقم 29 مجانى معتمد اونلاين
Ecommerce sites are often cluttered, displaying too much information to process and too many items to choose from. This leads to information overload and induces choice paralysis. It is therefore essential to offer users an easier way to navigate through large catalogs. This is where faceted navigation (or what Google calls additive filtering), comes into play.
Whether your visitors are looking for something very specific or just browsing the website, filters can be highly useful. It will help users locate products without using the internal site search or the primary navigation, which in most cases shows a limited number of options for users.
Faceted navigation makes it easier for searchers to find what they are looking for by narrowing product listings based on predefined filters, in the form of clickable links. Usability experts refer to faceted navigation as:
“arguably the most significant search innovation of the past decade”.