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فيديو شرح Internal Linking Optimization: - 10-hour ecommerce SEO course ضمن كورس اساسيات تحسين محركات البحث (السيو) شرح قناة Traian Neacsu، الفديو رقم 15 مجانى معتمد اونلاين
Users navigate from one page to another by clicking on links. That is one of the core principles of the Internet, and it hasn’t changed since the Web's inception. However, while links are simply a way for people to navigate within a website or between websites, search engines will use links as authority and relevance signals.
For search engines, though, all links are not created equal. Some links are assigned more weight based on various criteria. For example, links surrounded by text are considered more important than links in footers, as Google states in the video.
Links surrounded by text are called contextual text links, while links used to structure a website (for example, links in the primary and secondary navigation or breadcrumbs) are called structural or hierarchical links.