Measure user activity with recommended events in Google Analytics

Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In this video, you'll learn about recommended events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.
Chapters:
0:00 - Introduction
1:21 - About the share event
2:20 - Configure the share event
6:27 - Preview and publish the changes
8:28 - Report on the share event
9:19 - Conclusion
Resources:
Learn more about events in Google Analytics https://support.google.com/analytics/answer/9322688
Learn more about recommended events https://support.google.com/analytics/answer/9267735
Check out the demo code for this series https://github.com/googleanalytics/ga4-tutorials
Join the Google Analytics 4 Discord server https://discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel https://www.youtube.com/c/GoogleAnalytics
Instructor https://twitter.com/matt_landers
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