What Is Copywriting? The NEW Definition You Need To Know In 2025

Course Lessons

1. 1- What is Copywriting? The ABCs of Copywriting for Beginners
2. 2- 3 Differences Between Content Writing and Copywriting
3. 3- 10 Eye-Rolling Copywriting Myths EXPOSED
4. 4- 5 Surprising Copywriting Lessons I Learned The HARD Way
5. 5- How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
6. 6- Become A Copywriter: Top 5 Best Copywriting Books For Beginners
7. 7- How To Become A Copywriter: A Copywriting Glossary For Beginners
8. 8- Clickbait or Catchy Hook? How To Write Headlines That DON’T Suck
9. 9- Will Artificial Intelligence (AI) Ever Replace REAL Copywriting Skills?
10. 10- 5 Reasons Why Copywriting Is The Best Job In The World
11. 11- Copywriting vs. Content Writing? Which One Is RIGHT For YOU?
12. 12- A Day In The Life of A Copywriter: Pandemic Edition
13. 13- 5 Unexpected Copywriting Books To Give You A Persuasive Edge
14. 14- LIVE Copywriting Tutorial: How To Write Attention Grabbing Headlines
15. 15- These 8 STUPID Easy Copywriting & Content Writing Tools Will Make You A Better Writer
16. 16- How To Write Copy That Sells: My Pre-Copywriting Checklist
17. 17- 6 Painfully Obvious Signs You’re A Writer At Heart
18. 18- 8 Copywriting & Digital Marketing Acronyms Decoded
19. 19- 5 Sales Page Formatting Tips That Will Seriously Level Up Your Copywriting
20. 20- 10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas)
21. 21- What Does A Copywriter Do? 16 Ways To Make Money Copywriting
22. 22- How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas)
23. 23- How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)
24. 24- How To Get 10x More Client Testimonials & Referrals (Plus TWO Example Emails For You To Swipe)
25. 25- Copywriting Tutorial: How To Write Sales Copy For “Boring” Everyday Products
26. 26- How To Streamline Your Freelance Business – Taxes, Contracts, Invoices & MORE
27. 27- 5-Step Onboarding Process To Close More Sales & Land Your DREAM Clients
28. 28- Setting The Record Straight: SEO Copywriting vs Conversion Copywriting
29. 29- How To Build An Irresistible Copywriting Portfolio From Scratch (Step-By-Step Tutorial)
30. 30- 5 Copywriting Exercises To Make You A Better Copywriter
31. 31- Copywriting Tips: What’s The Difference Between Line Editing & Copy Editing?
32. 32- Content Marketing vs Copywriting: The #1 Strategy To Massively Boost Online Sales
33. 33- How To Build a 6-Figure Copywriting Business In 2022
34. 34- ALEX EDITS LIVE: Become A Better Copywriter INSTANTLY With This Simple Exercise
35. 35- Creative Inspiration vs. Plagiarism: What’s The Difference?
36. 36- The Marketing Funnel Explained: What Is It & How To Write One
37. 37- 11 TV Show Characters That Secretly Inspired Your Writing Career
38. 38- Next-Level Copywriting Secrets: How To Reverse-Engineer Anticipation & Excitement (with Shawn Twing)
39. 39- How To Increase Conversions & Skyrocket Your Sales
40. 40- IF I HAD TO START OVER? How I'd Make 10K/Month From Scratch As A Freelancer
41. 41- How To Write a Sales Page: Practical Copywriting Mini-Course For Online Entrepreneurs
42. 42- Tips For Conversational Copywriting – How To Sell Without “Selling”
43. 43- How To Write A High Converting Video Sales Letter (VSL) From Scratch
44. 44- Ad Writing Exercise & Critique - How To Write Insanely Better Copy
45. 45- Become A Master of Persuasion: 5 Books To Improve Your Copywriting & Storytelling
46. 46- How To Write A Sales Page – 4 Questions To Ask FIRST To Avoid Crappy Conversions
47. 47- Will AI Replace Copywriters? Watch This Insider Interview With Austin Distel From Jasper AI
48. 48- LIVE Copy Critique - How To Write Insanely Better Headlines, Ads and Subject Lines
49. 49- 5 Ways To Become A Better Copywriter (That Have Nothing To Do With Writing!)
50. 50- 3 Ways To Use A.I. To Become A BETTER Copywriter
51. 51- EVERYTHING You Need To Know To Start Copywriting
52. 52- The Highest Paid Copywriting Skill?
53. 53- Start Copywriting FAST (8 Steps For Beginners)
54. 54- Copywriting For Beginners: How To Get Started Fast (With No Experience)
55. 55- How To Sell Stuff Online (and be cool about it)
56. 56- Conversion Copywriter, Sales Copywriter, SEO Copywriter... WHAT'S THE DIFFERENCE?!
57. 57- How To Create Your Copywriting & Marketing Strategy In 2024
58. 58- I Tested Hundreds of Subject Lines (here are the results)
59. 59- What is a Fractional Chief Marketing Officer (CMO) & What Do They Do?
60. 60- Copywriting Exercise For Beginners: Do These 9 Things To Get Better At Copywriting In 2025
61. 61- Start Copywriting WITHOUT A Portfolio? (What You Need To Stand Out In 2025)
62. 62- Is Copywriting A Skill Worth Learning In 2025? What The CEO Of Smart Marketer REALLY Thinks
63. 63- What Is Copywriting? The NEW Definition You Need To Know In 2025