Measurement and Evaluation

دروس الكورس

1. 1- What Is Public Relations?
2. 2- Roles in Public Relations
3. 3- Modern History of Public Relations
4. 4- Future Trends in Public Relations
5. 5- Ethics and Public Relations
6. 6- The Law and Public Relations
7. 7- Basic Research in Public Relations
8. 8- Comm Theory and Public Relations
9. 9- RPIE Model in Public Relations
10. 10- PR Writing Generating Content
11. 11- PR Writing Strategy and Style
12. 12- Social Media and Emerging Tech
13. 13- News Media and Public Relations
14. 14- Corporate Social Responsibility
15. 15- Employee Relations
16. 16- Corporate Communication
17. 17- Crisis Communication
18. 18- Issue Management
19. 19- Setting Up Your Media Relations Program
20. 20- Defining News and Newsmakers
21. 21- The Challenge of Media Credibility
22. 22- Media Relations Tools
23. 23- Working Well With Reporters
24. 24- Spokespeople: In The Spotlight
25. 25- Ethical and Legal Issues
26. 26- Media Events
27. 27- Managing International Media Relations
28. 28- Crisis Planning in Public Relations
29. 29- Measurement and Evaluation
30. 30- The Counseling Function of Public Relations