Open Your Presentation: How to Hook your Audience with a Great Start

Open your presentation with a powerful introduction to hook your audience. I’ll start you off with the structure that many business writers, journalists, and authors use time after time.
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https://managementcourses.gumroad.com/l/presentationskillstoolkit
Watching this video is worth 2 Management Courses CPD Points.
See below for details
PRESENTATION SKILLS
This video is part of course module 2.2.1
Program 2: Manager as Communicator
Course 2: Presentation Skills
Section 1: Preparation
Other videos in this section include:
Define Your Presentation: Defusing the B.O.M.B. https://youtu.be/-MHhwQxE3yg
How to Craft a Compelling, Persuasive, and Powerful Presentation https://youtu.be/AKtI5QgLFX0
How to Craft a Compelling Presentation Structure https://youtu.be/cwdhUk2IZPQ
Five Simple Structures for a Compelling Presentation https://youtu.be/fqTA6Kybw0E
Closing: How to Finish Your Presentation with Real Impact https://youtu.be/7UCMi5JYSuM
How to Make the Key Points of Your Presentation Memorable https://youtu.be/fHDLO6f2Syc
How to Create Excellent Visual Aids for Your Presentation https://youtu.be/jP2Q5Kdq_Ww
Preparation is Key: How to Review and Rehearse Your Presentation https://youtu.be/_9bOgcBNaeU
LESSON NOTES
The three-part Structure:
Situation - Start by spelling out briefly the situation.
Complication - Then set up a complication: why does this really matter to your audience?
Question - Step up your intro with a question.
Answer - Finally, answer the question with your Central Idea.
AIDA Formula for Grabbing Attention
Attention - Something surprising, shocking, curious, or relevant
Interest - Pique their interest by showing how it can benefit them
Desire - Create desire by showing what they will get if they listen to you
Action - Let them know what they need to do next
Here are some of my favorite ways to open a talk.
1. State something familiar, then undermine it
2. Make a bold claim that you can deliver on
3. Assert something surprising
4. Make a provocative remark
5. Make a paradoxical statement
6. Ask your audience a question
7. Take a poll (show of hands) of your audience
8. Ask for someone who fits a description that's relevant to your talk
9. Tell a story, true or allegorical
10. Describe a common experience that will get your audience into a mood or emotional state
11. Describe a scenario and ask: “what would you do?”
12. Challenge your audience
13. Describe a relevant recent news story
14. Give a quotation
15. Make a demonstration. Call for a volunteer to really get them on edge
16. Draw an analogy between something familiar and your topic
17. A humorous observation, but be very careful with jokes
RECOMMENDED EXERCISE
Next time you craft a presentation:
1. Select either the SCQA framework or AIDA format and write an opening to hook your audience (2 MC CPD Points)
2. Use one of my 17 ways to really grab attention (2 MC CPD Points)
DOWNLOADS
Free Resources
CPD Tools - https://gum.co/MC-CPD
Paid resources
Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
Do you need better slides?
Templates and pre-built slides can help, and I recommend SlideEgg.
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Learn more about SlideEgg at: https://geni.us/SlideEgg
RECOMMENDED READING
My top recommendation is my own book:
How to Speak so people Listen - https://geni.us/HSPL
Other Recommendations:
The Presentation Book - https://geni.us/6sqr
Presentation Zen - https://geni.us/mrvmeh
The Pyramid Principle - https://geni.us/9cbjvBs
The Presentation Secrets of Steve Jobs - https://geni.us/KJpG
Links to our book recommendations are affiliated with Amazon and help support our free videos
Managers Need a Basic kit to do our job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
AND…
I've also created a Presenter’s Kit to accompany this course:
https://kit.co/MikeClayton/presenter-s-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 2 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 6 MC CPD points
CHAPTER MARKERS
00:00 - You need to Hook your audience
01:10 - Situation-Complication-Question
02:43 - Central idea
02:55 - AIDA Formula
04:52 - The need to grab attention
05:15 - Attention-grabbers
07:19 - Why your opener is so important
07:39 - Two things you most need to practice and develop
#ManagementCourses #PresentationSkills #HookYourAudience