Snapchat Ads Campaign Experiments

Campaign Experiments are a great way to test if one strategy will work better than another without having to do before/after testing. Snapchat rolled out their campaign experiments earlier this year, so in this video, we'll show you how to set up an experiment and talk about some things you may want to test.
1:01 - Creating Split Tests with Existing Ad Sets and Creatives
3:06 - Creating a Split Test from the Campaign Creation Stage
4:06 - Quick Overview of the Left Hand Bar During These Campaign Buids
4:32 - Setting Up a Creative Split Test in Snapchat Ads
5:14 - Snapchat Estimated Test Power Rating & How to Impact It
6:57 - Adding Your Creatives to a Creative Split Test & Creative Maximums
8:40 - Understanding the Campaign Structure for Creative Split Tests
9:15 - Testing Audiences with Snapchat Split Testing
11:27 - How to Remove a Test Variant If You No Longer Want It
12:33 - Placement Split Testing in Snapchat Ads
14:21 - Testing Goal Objectives with Snapchat Split Testing
15:32 - Limitations of Goal Objectives Testing
18:52 - Reviewing Performance of Your Snapchat Ads Split Test
#snapchatads #snapchatadvertising
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