Business Model Canvas: Value Proposition Explained

The value proposition is at the center of your business model canvas template and is central to your business model generation process. In this Business Model Canvas: Value Proposition Explained we provide an overview of the value proposition. For more detail, check out our Value Proposition Explained playlist that includes a value proposition canvas example and discusses how to use the value proposition canvas as a tool for exploring customer jobs and customer pain and gain, and the role all of that plays in your value proposition.