SEO vs. SEM: What’s the Difference and Why Should You Care?

What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should using SEO, PPC, or both.
Additional SEO Resources
What is SEO (Search Engine Optimization) and How Does it Work? https://www.youtube.com/watch?vR-XxAk8-OXY&listPLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index2
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings https://www.youtube.com/watch?vDvwS7cV9GmQ&listPLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index2
SEO Checklist 2019: Get More Organic Traffic (Step-by-Step) https://www.youtube.com/watch?vtaU9P98zfjk&listPLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index3
How to Learn SEO Fast and Effectively https://www.youtube.com/watch?vQ3voFGCpws0&listPLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index5
How to Rank Higher on Google in 2019 (Step-by-Step Tutorial) https://www.youtube.com/watch?vRm1MbJneLSI&listPLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm
Search engines are the best traffic source for any website. In fact, around 5 billion searches happen on Google every single day.
It’s also been reported that search engines drive 10 times more traffic to shopping sites than social media. And 72% of consumers who did a local search visited a store within 5 miles.
With that said, SEO and PPC are both important.
Think about it: search engines are businesses. They need to make money in order to operate. As a result, most, if not all platforms will give premium placements to paying customers.
For commercial keywords, the entire fold is covered in ads, making organic results near invisible. A searcher would have to scroll down for a while before even entertaining the thought of going to your page.
However, Google doesn’t show ads on every page for every search. There needs to be some sort of commercial intent in order for ads to appear.
So, even if you had an infinite budget for PPC, you would not be ranking #1 for every keyword.
This is why we have another acronym, SEM, where we can combine the two strategies and truly take our search engine marketing to another level.
And in this video, you’ll learn a few strategies on when and why to implement SEO, PPC or both.
Timestamps:
1:45 SEO or PPC? ​
3:40 Run ads for keywords that are too competitive to rank for
4:15 PPC benefits while working on SEO
6:19 Use SEO + PPC when search results pages are covered in ads
7:19 Own as much real estate as possible
#seovssem #seo #sem
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