Financial Ratio Analysis【Dr. Deric】

00:00 Introduction
00:05 Financial Ratio Analysis
01:29 Using Financial Ratios: Types of Ratio Comparisons
02:17 Categories of Financial Ratios
03:04 Liquidity Ratios
03:15 Current Ratio, Acid Test Ratio, Quick Ratio
04:53 Activity / Efficiency / Asset Management Ratios
05:01 Account Receivable Turnover, Average Collection Period
07:37 Account Payable Turnover, Average Payment Period
09:30 Inventory Turnover, Inventory Holding Period
11:22 Fixed Assets Turnover, Total Assets Turnover
13:11 Debt / Leverage Ratios
13:33 Debt Ratio
14:22 Debt to Equity Ratio
15:09 Times Interest Earned
15:54 Profitability Ratios
16:02 Gross Profit Margin, Operating Profit Margin
16:35 Net Profit Margin
17:24 Operating Income Return on Investment, Return on Asset (ROA), Return on Investment (ROI)
17:59 Return on Equity (ROE)
18:39 Earnings Per Share (EPS)
19:43 Three Types of Profitability Ratios
20:08 Market Value Ratios
20:35 Price to Earnings, P/E Ratio
21:08 Price to Book, P/B Ratio
22:02 The Limitations of Ratio Analysis
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