The Consumer Buying Process: How Consumers Make Product Purchase Decisions

دروس الكورس

1. 1- Introduction to Marketing: The Importance of Product, Price, Place, & Promotion Episode 118
2. 2- Introduction to Marketing: The Marketing Mix
3. 3- Using Primary and Secondary Research Episode 33
4. 4- Introduction to Marketing: How Marketers Create Value Episode 49
5. 5- How to Use Market Segmentation: Developing a Target Market
6. 6- The Consumer Buying Process: How Consumers Make Product Purchase Decisions
7. 7- The Product Life Cycle Part I
8. 8- The Product Life Cycle Part II
9. 9- The Product Life Cycle Part III
10. 10- The Product Life Cycle Part IV
11. 11- How the Boston Consulting Group (BCG) Growth-Share Matrix Works
12. 12- The Product Mix
13. 13- Introduction to Marketing: The Promotional Mix
14. 14- The Difference Between Goods & Services
15. 15- Episode 55: How Distributors Add Value
16. 16- Episode 56: Types of Distribution Channel Intermediaries
17. 17- Episode 58: Store vs. Non-store Retailing
18. 18- How to Conduct a Breakeven Analysis
19. 19- Pricing Objectives and Strategies
20. 20- Episode 60: Fixed Margin Pricing
21. 21- The Penetration Pricing Strategy
22. 22- The Price Skimming Strategy
23. 23- The Everyday Low Price Strategy
24. 24- The High-Low Pricing Strategy